Cool (and Fun) Stuff

Axis collaborates on ‘The Perch’ at Mitsubishi Electric Classic

We’re looking forward to playing a special role in this year’s Mitsubishi Electric Classic. We are proud to present The Perch, which is designed to deliver supreme viewing options, ah-ma-zing food from Tequila Mama Taqueria, and delicious craft beers from our friends at StillFire Brewing and Slow Pour Brewing Company!

This first-time collaboration provides guests of The Perch with a local craft beer experience right on the course! We can’t speak for their putting skills, but our brewery partners have truly scored with a joint signature brew, Ace Azalea. In addition, StillFire Brewing will be releasing two delicious new nectars at this year’s tournament – Hoppy Gilmore IPA and Par 3 Pilsner!

You’re certainly don’t want to miss out on this good time, so grab your tickets now:

So what is a craft brewer anyway?

An American craft brewer is a small and independent brewer. Let’s break it down.

Annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales). Beer production is attributed to a brewer according to rules of alternating proprietorships.

Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by a beverage alcohol industry member that is not itself a craft brewer.

Has a TTB (Alcohol and Tobacco Tax and Trade Bureau) Brewer’s Notice and makes beer.

The following are some concepts related to craft beer and craft brewers:

Craft brewers are small brewers.

The hallmark of craft beer and craft brewers is innovation. Craft brewers interpret historic styles with unique twists and develop new styles that have no precedent.

Craft beer is generally made with traditional ingredients like malted barley; interesting and sometimes non-traditional ingredients are often added for distinctiveness.

Craft brewers tend to be very involved in their communities through philanthropy, product donations, volunteerism and sponsorship of events.

Craft brewers have distinctive, individualistic approaches to connecting with their customers.

Craft brewers maintain integrity by what they brew and their general independence, free from a substantial interest by a non-craft brewer.

The majority of Americans live within 10 miles of a craft brewer.

Source: Brewers Association

October 4 is National Taco Day

I’ll take two.

But it’s also National Kale Day (vegans delight!). Around here we prefer to celebrate tacos and other foods – primarily barley and hops – that make beer a most delicious nectar, capable of delivering liquid satisfaction to those of a certain age. So, I ask you, Kale, what do you bring to the table?


dotCOMM Awards has named Axis Companies both a Platinum Award winner and a Gold Award winner in the international awards competition honoring excellence in web creativity and digital communication.

dotCOMM Awards’ categories are the elements of the web’s evolving tools. Interactivity, content, design, social media, video, apps, biogs and influencers are all important components of digital public relations, marketing and advertising campaigns.

Axis Companies won the Platinum Award for Website Creativity/Website Home Page Design for, the company’s site that was developed to promote its work in the brewery and brewpub industry. Axis also won the Gold Award for Website Creativity/Website Copy for

The awards program saw over 2,000 entries from throughout the United States, Canada and 14 other countries in the 2019 competition. Entries came from corporate marketing and communication departments, digital shops, advertising agencies, PR firms, production companies and freelancers. Entrants included designers, developers, content producers, digital artists, video professionals, account supervisors, creative directors and corporate executives.

It’s a sweet win!

Out of more than 2,000 submissions from 42 countries, Axis has won Rose Gold recognition in the 2019 Muse Creative Awards competition. The winning work, a brochure developed to showcase the Hopsitality brand, was created entirely in house.

The Muse Creative and Muse Design Awards are international competitions for creative and design professionals from all disciplines, who help push the evolution of their industry in a positive direction. “We recognize the breakthrough achievements of these true innovators, who live by the words, ‘make the world a better place for all’” said Kenjo Ong, CEO of both competitions. “They have earned this recognition.”

Both the Muse Creative and Muse Design Awards are administered and judged by International Awards Associates (IAA), and stellar panels of internationally-recognized professionals from both fields. IAA oversees awards and recognition programs, assembles judging panels, and sets rigorous standards for both competitions.

This year’s Jury Panel includes 42 renowned, experienced, and brand new Judges from 22 countries worldwide. Judges hail from leading companies in the creative and digital industry from all corners of the globe, and include professionals from such power brands as Grayling, DMG, McCann Worldgroup, Stewards of Wildlife, United Nations Children’s Fund, Hewlett Packard Enterprise, etc.

Entries in all categories were ranked according to industry-best standards. During blind judging, panelists evaluated the effectiveness of creative and design concepts, selecting winners from a deep pool of international submissions.

The 2019 competition included entries from United States, Canada, Australia, Austria, Brazil, Republic of China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Honduras, Hungary, India, Italy, Ireland, Israel, Japan, Latvia, Lebanon, Malaysia, Macau, Mexico, Netherlands, New Zealand, Norway, Philippines, Portugal, Saudi Arabia, Singapore, Slovenia, South Korea, Spain, Sweden, Switzerland, Taiwan, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States and Yemen.

Numerous entries from international brands and top agencies from around the world were received for this year’s award program. The amount of time and passion dedicated to producing such astonishing works is truly admirable. Entries submitted by agencies for companies and brands such as Netflix, FOX Networks Group Spain, Walt Disney, Disney Channel, Warner Brothers, Audi, Ford, Kia, Jaguar Land Rover, Mitsubishi, Toyota, Dell EMC and McLaren, Bank of America, Dell Technologies, Coca Cola, Carlsberg, Longines, AIA Singapore, Taiwan Tourism Bureau, Nu Skin, Valley Forge Tourism & Convention Board, Morris Animal Foundation, French American Chamber of Commerce are among some of the winners from this year’s award.

Wonder no more

If you have no idea which glass you should choose for which beer, you are not alone. It’s a bit of a mystery and can be downright daunting… until you learn how to properly enjoy your favorite brew. This handy chart should answer any questions you may have. Cheers!

Glitter beer – It’s a thing?

Not sure if the April Fool’s Day release of this bit of news is coincidental or not, but… if Glitter (Disco) beer is truly an officially recognized competition beer style, then we’re all in! We are, however, slightly skeptical of this announcement’s authenticity as the featured pairings include Peeps, Nicholas Sparks novels, and Mariah Carey’s “Glitter” soundtrack, not to mention construction paper and glue.

Either way, we love the story. Check it out here from our friends at

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